The release of the Sparkling Holidays stamps in October 2018 by the Postal Service featured four stamps showcasing close-up images of Santa Claus. These images were taken from Haddon Sundblom paintings that were originally created for Coca-Cola holiday advertisements. The paintings, which were popular from the 1940s to the early 1960s, depicted Santa Claus as a jolly, rosy-cheeked, and grandfatherly figure in a red suit. Sundblom’s artwork played a significant role in shaping the modern image of Santa Claus and became synonymous with the holiday season. The Sparkling Holidays stamps aimed to capture the essence of this beloved character and evoke the festive spirit during the holiday season.