This 70 Wedding Cake stamp uses the same design as the 2009 61 Wedding Cake stamp, which has been reissued multiple times since then with each 2-ounce rate increase, most recently in 2013 as a 66 stamp. It is part of an ongoing series of issues that can be used to mail Wedding invitations. The 70 stamp can be used on the outer envelope, which contains the Wedding invitation, an RSVP card, and an RSVP envelope on which the 2013 Love or Yes I Do Wedding Forever First Class rate stamp can be used. Pastry chef Peter Brett created and designed the cake. Art Director Ethel Kessler incorporated it into her stamp design.